Apex Pro is a workflow automation platform sold in three tiers: a limited free plan, Standard, and Professional. A Members subscription adds live coaching and a practitioner directory. All accounts use magic-link login - there are no passwords.
Plans & Pricing
What We Sell
Pricing reflects current A/B test variants. Always verify against the customer's order confirmation before quoting a figure.
Product
Price
Type
Refund
Standard Tier
$39 - $69 - $99
One-time purchase
30 days
Professional Tier
$99 - $149 - $249
One-time purchase
30 days
Apex Live - Expert Sessions New
$149 (flash: $79)
Live virtual event
Tiered - see Refunds
Members
$59/mo - $549/yr
Recurring subscription
Escalate
Free
Limited access
Standard
$39 / $69 / $99
Professional
$99 / $149 / $249
Core platform
Workflow automation engine
Full template library (500+ templates)
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API access & webhooks
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Included in both paid tiers
Priority email support
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Advanced analytics dashboard
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Professional only
Dedicated onboarding specialist
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White-label reports
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SLA guarantee (99.9% uptime)
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A/B price testing is live. The same checkout page may show different prices to different visitors. Always confirm against the customer's order receipt - never quote a price from memory.
Members subscription - full inclusions
Member dashboard with all recorded expert sessions
Private community access (Slack workspace)
Monthly live Q&A with the founding team
Apex Expert Directory - verified specialists in 4 categories
Pre-launch pricing: A subset of early customers are on $49/month (pre-launch rate). If a customer references this figure, see the escalation flag in the Contacts section.
Website & Access
Key URLs & Login
Destination
URL
Notes
Customer login
app.apexpro.io/login
Magic-link only. Most common URL to share.
Members portal
members.apexpro.io/login
Sales page
apexpro.io/upgrade
Main purchase page.
Admin link generator
app.apexpro.io/admin/links
Internal only - never share with customers.
Resending a Magic Link
There are no passwords on this platform. If a customer cannot log in, generate a fresh link:
Navigate to app.apexpro.io/admin/links and enter the admin key.
Enter the customer's email address as it appears on their order confirmation.
Select the correct access tier and any applicable add-ons.
Generate the link and send it directly to the customer's inbox.
Advise the customer to open the link within 6 hours and in a fresh browser session.
Why magic links fail - troubleshoot before generating a new one
Link expired - links are valid for 6 hours. Generate a new one if the customer waited.
Cookie conflict - ask the customer to try an incognito/private window first.
Spam folder - have the customer check before requesting a resend.
Wrong email - search both addresses; issue the link to whichever has the active order.
Members billing discrepancy - escalate immediately. Some customers were placed on $49/month when they intended the $549 annual plan. These customers are being migrated to annual at a locked rate. If a customer references either figure, flag to the client contact before taking any action.
Refund Policy
By Product
Product
Policy
Notes
Standard Tier
30-day full refund
Refund to original payment method.
Professional Tier
30-day full refund
Refund to original payment method.
Apex Live
Tiered by timing
Full ? 72+ hrs before. 50% ? within 72 hrs. None ? within 24 hrs.
Members
TBD
Attempt retention first. Escalate if needed.
Escalation & Contacts
Who to Contact
Escalate to client for
Apex Pro - Client Operations Team
Annual billing migration ($49/mo ? $549/yr)Refunds outside defined policySlack: #apex-pro-support
Active clientLast updated: Q1 2026Slack-first escalation
Common confusion: Standard + Apex Live double-charge. Both products are priced at $99 on certain promotions. Customers occasionally see two $99 charges and assume an error. They are distinct purchases. A canned response for this situation exists in the response library - use it rather than ad-libbing.